LESSON 1
Introduction and Terminologies
The exact vocabulary this course runs on, so every lesson after this makes sense the first time you hear it.
BUYING LOGIC FOUNDATIONS
Full Curriculum
15 lessons across three modules, built to help you understand the buyer, understand your market, and read the signals your marketing is already giving you.
1
MODULE 1
Understanding the Buyer
LESSON 2
The Caveman Brain
Learn how our brain really works, from the beginning of time.
LESSON 3
The Buying Process
The three-stage process behind every purchase and how to actually get your audience to the buying phase.
2
MODULE 2
Understanding Your Market
LESSON 4
Demographics
What demographics mean and how it relates to your buyer's decision.
LESSON 5
Psychographics
What psychographics mean and how it relates to your buyer's decision.
LESSON 6
Market Research Methodology
How your market research should really be.
LESSON 7
The Data Points
The exact categories of research every piece of content should be built on.
LESSON 8
Where to Find the Data
Where this research actually lives, and how much of it you need before you can trust it.
3
MODULE 3
Reading Marketing Signals
LESSON 9
Reading Virality Metrics
Why a viral post can fail and a low-view post can win, depending on what you're actually measuring.
LESSON 10
Nurturing and Trust Metrics
The signals that show someone moving from casual viewer to someone who actually trusts you.
LESSON 11
Conversion Metrics
Where the real buying signal lives in your funnel.
LESSON 12
The Algorithm and Human Behavior
What actually is algorithm and how human behavior relates to it.
LESSON 13
TikTok Algorithm
Learn how Tiktok works and its preferences.
LESSON 14
Facebook Algorithm
Learn how Facebook works and its preferences.
LESSON 15
Instagram Algorithm
Learn how Instagram works and its preferences.
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